⚡ Skill Attributes — Deep-Dive
Kes
11 Universal Skill Attributes
Intro & Permission
6.7 /10
Based on 61 scored calls
Score distribution
0
7
13
18
23
Drill: Before every call, run the 5-second permission frame + 1-sentence agenda. Drill it in the mirror for one week.
Motivation Discovery
4.8 /10
Based on 38 scored calls
Score distribution
0
11
12
13
2
Drill: After the primary motivation question, run TWO consecutive Impact Questions before any fact-find. No exceptions for 10 calls.
Roadblock Mgmt
5.3 /10
Based on 38 scored calls
Score distribution
0
15
7
9
7
Drill: On every qual call, touch all four roadblocks explicitly (Influencer / Timeline / Discomfort / Ballpark). Check them off out loud.
Offer & Silence
6.5 /10
Based on 5 scored calls
Score distribution
0
0
2
2
1
Drill: Before any low number, run the Accusation Audit. Deliver the benefits frame first, the number once, then hold silence — let the seller speak first.
Objection Handling
6.4 /10
Based on 28 scored calls
Score distribution
0
4
3
12
9
Drill: After any rejection, isolate before pivoting: 'Is it the price, or is there something else?' Extract the conditional yes before proposing next steps.
BAMFAM Discipline
6.2 /10
Based on 61 scored calls
Score distribution
0
17
6
12
26
Drill: End every call with a specific date AND time for next contact — written on your calendar before you hang up. No 'I'll give you a holler.'
Composure
7.9 /10
Based on 7 scored calls
Score distribution
0
0
1
0
6
Drill: When a seller gets emotional, slow down your tone by 20%. Don't match their energy — lower it. Drill this via role-play until reflexive.
Tonality & Posture
8.8 /10
Based on 54 scored calls
Score distribution
0
0
0
6
48
Drill: Practice the 'quiet confident' tone: low-pitch, slow-tempo, no rising intonation at statement ends. 10 min/day for 2 weeks.
Credibility
5.9 /10
Based on 32 scored calls
Score distribution
0
8
3
8
13
Drill: Weave one specific social proof point into every qual call (recent close, reviews, testimonials, length in business). Write 3 options, memorize.
Rapport & Mirroring
7.6 /10
Based on 38 scored calls
Score distribution
0
4
5
2
27
Drill: In the first 90 seconds, mirror one phrase the seller uses and repeat it back. Labels and mirrors build trust faster than stories.
Disposition Routing
6.9 /10
Based on 48 scored calls
Score distribution
0
0
0
34
14
Drill: Before any offer call, underwriting must declare the top-2 paths (e.g. Cash + Jim handoff). Don't present only one path when two are viable.